Ilgezeem malt drinks gain success in Dubai
In late February, SIA “ILGEZEEM” took part in the world food and beverage exhibition Gulfood 2017 in Dubai – the largest regional exhibition of the Middle East.
Our company regularly participates in the international exhibitions, developing the export brand Tanheiser and expanding the market.
This time, at the common booth of Latvia we presented a new product Tanheiser SWEETBEER (Alc. vol. 0.0%) – a series of non-alcoholic malt drinks (of cranberry, ginger, black-currant, dark, and original taste). Visitors were interested in the whole range of Sweetbeer tastes as well as in the new ones – cranberry and ginger.
Representatives of the Arab Emirates, Saudi Arabia, Kuwait, Qatar, Sudan, Iran, and India were particularly interested. The drinks were tasted more than 4,000 times.
The booth was also visited by the Latvian government representatives (President Raimonds Vējonis, Minister of Agriculture Jānis Dūklavs, Minister of Welfare Uldis Augulis, and other Latvian politicians).
The Gulfood exhibition is held in Dubai for the 22nd time and gathers more than 5,000 manufacturers from more than 120 countries. During 5 days of the exhibition, it was visited by more than 95,000 professionals from all over the world.
We express special gratitude to the organizers of the exhibition – Institute of Agricultural Resources and Economics for the comfortable, bright booth and a friendly atmosphere.
SIA “ILGEZEEM” ir noslēdzis līgumu Nr. SKV-L-2016/418 ar Latvijas Investīciju un attīstības aģentūru par atbalsta saņemšanu pasākuma “Starptautiskās konkurētspējas veicināšana” ietvaros, ko līdzfinansē Eiropas Reģionālās attīstības fonds